An Analysis Of Customer Or Client Profiles

What do you know about your customers or clients? How can you develop new products or services, position yourself among similar companies or organizations or attract new business? You need a clear and current picture of the people you serve.

Comprehensive client and customer profiles provide you with the information you need to set a clear course for the future. They not only include the basic demographic characteristics of the people you serve, but can also delve into aspects of their personalities, preferences, life experiences and leisure time activities.